If you are thinking on implementing a referral/rewards program… I find that social status trumps financial rewards when it comes to a motivator for referrals! Put another way, you’ll get more Advocates if you find a way to make your best customers look good in front of their friends.
That said – Which example would you use?
Get 50% off when you refer a friend! Invite a friend to our store and get a 50% off coupon when they make a purchase.
Give your friends 50% off our store! Invite a friend to our store and we’ll give them 50% off their purchase.