RISE MGI | Referral Programs
Social status trumps financial rewards when it comes to a motivator for referrals.
referral programs for marketing, referral programs for customer experience
52195
post-template-default,single,single-post,postid-52195,single-format-standard,qode-core-1.0.3,ajax_fade,page_not_loaded,,brick-ver-1.5, vertical_menu_with_scroll,smooth_scroll,wpb-js-composer js-comp-ver-4.6.2,vc_responsive
 

Referral Programs

Make your marketing message about social status.

Referral Programs

If you are thinking on implementing a referral/rewards program… I find that social status trumps financial rewards when it comes to a motivator for referrals! Put another way, you’ll get more Advocates if you find a way to make your best customers look good in front of their friends.

 

That said – Which example would you use?

 

Example A:
Get 50% off when you refer a friend! Invite a friend to our store and get a 50% off coupon when they make a purchase.

 
Example B:
Give your friends 50% off our store! Invite a friend to our store and we’ll give them 50% off their purchase.