Prior to launching RISE MGI, creator and founder, Jon Yourkin, implemented LinkedIn Sales Navigator (LSN) for his commercial team. The integration featured a new SEO ready website, a CRM (Salesforce.com), marketing automation (Hubspot) and a social selling tool (LSN).
Jon’s sales team generated 242 percent more sales-ready leads within 90 days of of the integration. Of the team’s entire pipeline, 54 percent was produced using Sales Navigator, costing less than 1 percent of the entire sales and marketing budget. Before purchasing Sales Navigator, tradeshows had been the primary vehicle for lead generation, consuming 40 percent of the budget.
August 17, 2015