Increase online visibility and targeted consumer awareness of the Übergrippen Indoor Climbing Crag brand.
Transform Übergrippen’s brand with an inbound marketing strategy that focused on an updated website, social media channels, and email marketing. The objective of the campaign was to increase engagement and generate new members for the new indoor climbing crag. Übergrippen utilized RISE’s inbound marketing strategy to gain quick but sustainable results.
After one month of implementing the inbound strategy, Übergrippen’s Facebook page had a 346% increase in page likes, +10,000% increase in weekly total reach, and over 1,000% increase in engagement. The higher engagement and reach resulted in significantly increased referral traffic from Facebook to www.ugclimbing.com, some 500% more than the period before the campaign was launched.