Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! What kind of experience are you offering? If you aren’t able to answer this question, you might want to consider letting us help put a system in place to help you find out.
Luckily, there’s a pretty simple survey method to help determine how loyal your customers are. The Net Promoter Score, or NPS, is a customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others.
Our strategy not only uses NPS for ranking customer experiences, we can us this simple tool with our inbound marketing strategy to help you segment your customers based on buyer personas.